August 2024 · 3 minute read

Joe Rogan struck gold with his podcast venture when he signed a deal with Spotify in 2020. Initial reports stated that the longtime UFC commentator struck a deal worth approximately $100 million. However, later reports suggested that the actual figure was much higher than anticipated, being close to $200 million. These exact figures have nevertheless remained confidential to the public.

Meanwhile, Rogan’s work on the podcast, especially after the Spotify deal, catapulted him into a global superstar. The 55-year-old has topped Spotify’s leading podcast list twice since joining the platform. Rogan and Spotify have clearly benefitted from each other. Nevertheless, the exact figure behind their deal remained unknown, until recently.

In a move that infuriated some of Rogan’s fans, his friend, fellow podcaster, and stand-up comic Bert Kreischer may have revealed the exact figures behind the deal.

In a recently surfaced clip on Reddit, we see Kreischer talking about Rogan’s character before and after the Spotify deal. Considering how close Kreischer and Rogan seem to be, many fans believe the figure he mentioned during the conversation might be the actual value of the Spotify deal.

Fans react to Bert Kreischer supposedly spilling Joe Rogan-Spotify deal value

Kreischer mentioned Rogan was not into luxury items like watches and private jets before the Spotify deal. He then added that after acquiring $375 million, Rogan’s tastes may have changed.

This clip has now led fans to discuss if the Spotify deal considered worth around $200 million is almost double that. Many fans also bashed Kreischer for supposedly revealing such information about a close friend.

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Following are some of their reactions:

While the conversation around the true value behind Rogan’s Spotify deal rages on, it only becomes clearer and clearer that the BJJ black belt really made a fortune. With time, the size of that fortune only seems to be increasing.

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For the time being, the actual numbers behind Rogan and Spotify’s deal remain speculation. What’s your best guess on the figure? Let us know in the comments below.

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